BEGINNER

1-DAY COURSE

3 PLACES LEFT

CREATE

CREATE

CREATE

WINNING VIDEO

WINNING VIDEO

WINNING VIDEO

WITH YOUR
PHONE

WITH YOUR
PHONE

WITH YOUR
PHONE

Most teams know they need more video — the problem is knowing where to start. In one day we take you from scroller to creator using just your phone: the strategy, the skills, and the system to make content that wins customers, not just views.

Most teams know they need more video — the problem is knowing where to start. In one day we take you from scroller to creator using just your phone: the strategy, the skills, and the system to make content that wins customers, not just views.

BOOK YOUR PLACE

→

£99 EARLY BIRD · LUNCH INCLUDED

PRICE

£99

EARLY BIRD · INC LUNCH

VENUE

Reaseheath Business Hub

Reaseheath Business Hub

DATE

23rd July

23rd July

23rd July

TIME

9:00am–4:00pm

9:00am–4:00pm

BOOK YOUR PLACE

ONLY 3 PLACES LEFT

BOOK YOUR PLACE

ONLY 3 PLACES LEFT

Course Content

What will we cover?

Session 01

Building a Video Strategy & Content Ideas

Building a Video Strategy & Ideas


  • Defining your audience and what they actually want to watch

  • How to choose the right platforms for your business type and how often to post

  • Content formats that perform: educational, behind-the-scenes, testimonial, founder POV

  • Coming up with ideas consistently — building your own content bank and content system

Session 02

Scripting For Hooks &

Retention

Scripting For Hooks & Retention


  • What hooks user attention in the first 1–3 seconds

  • Visual, text, and audio hook techniques

  • Scripting formulas that are proven to retain viewers

  • The 5 line story method 

  • Keeping scripts short and punchy without losing substance

Session 01

Filming fundamentals on your phone

Building a Video Strategy & Ideas


  • Smartphone settings to maximise video quality

  • Composition rules: rule of thirds, headroom, and framing yourself

  • Making any space look great on camera — backgrounds and environments

  • Getting clean audio

  • Lighting fundamentals: natural light and soft boxes

  • Simple solo setups

  • When to use movement and how to use a gimbal

  • When to upgrade your gear (and what's not worth buying)

• On-Camera Confidence

Session 02

Editing For Retention in Instagram Reels 

Scripting For Hooks & Retention

  • Pacing your videos for maximum retention

  • Adding captions, titles, and on-screen text

  • How to add voiceovers 

• How to add music and where to get music from

Session 02

Measuring Success

Scripting For Hooks & Retention


  • The difference between vanity metrics and business metrics

  • Watch time, retention rate, and completion rate — what they tell you

  • Platform-specific analytics: Instagram, LinkedIn, YouTube, TikTok

  • How to read a retention graph

  • Tracking conversion from video to enquiry, lead, or sale

Session 01

Building a 30 day plan

Building a Video Strategy & Ideas


  • Your platform priority — where to focus first based on your business

  • How to build a batching schedule that works

  • A 30-day content plan

  • Accountability partner from the group for your first month

  • A resource pack to help your first videos

Course Location

Course Location

Meet the trainer

Meet the trainer

Meet the trainer

Rob is a marketing lead turned videographer and founder of No-Nonsense Digital. After spending a decade working with some of the UK's biggest B2B and B2C brands, he understands the pressure of producing content that actually performs. He applies both marketing strategy and creativity to help businesses create more impactful video content.

NO-NONSENSE

DIGITAL

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