How to create winning video with your phone
Most marketing teams know they need more video. The problem is knowing where to start. In this one-day course, we'll take you from scroller to creator using just your phone giving you the confidence and skills to produce video content that wins customers. Well cover building out a strategy for your business, the skills you need to get started and process, how to implement it into your business.
£99 Early Bird Price
Reaseheath Business Hub
4th June
9am-4:30pm
How to create winning video with your phone
Most marketing teams know they need more video. The problem is knowing where to start. In this one-day course, we'll take you from scroller to creator using just your phone giving you the confidence and skills to produce video content that wins customers. Well cover building out a strategy for your business, the skills you need to get started and process, how to implement it into your business.
£99 Early Bird Price
Reaseheath Business Hub
4th June
9am-4:30pm
How to create winning video with your phone
Most marketing teams know they need more video. The problem is knowing where to start. In this one-day course, we'll take you from scroller to creator using just your phone giving you the confidence and skills to produce video content that wins customers. Well cover building out a strategy for your business, the skills you need to get started and process, how to implement it into your business.
£99 Early Bird Price Inc Lunch
Reaseheath Business Hub
4th June
9am-4:30pm
training Breakdown
Session 1 - Building a Video Strategy & Content Ideas (9:15 to 10:15am)
You’ll learn:
Where video fits into your buyer journey at each stage
Defining your audience and what they actually want to watch
How to choose the right platforms for your business type and how often to post
Content formats that perform: educational, behind-the-scenes, testimonial, founder POV
Coming up with ideas consistently — building your own content bank and content system
Session 2 —Scripting For Hooks & Retention (10:15 to 11am)
You’ll learn:
What hooks user attention in the first 1–3 seconds
Visual, text, and audio hook techniques
Scripting formulas that are proven to retain viewers
The 5 line story method
Keeping scripts short and punchy without losing substance
Session 3 - Filming fundamentals on your phone (11am to 1pm)
You’ll learn:
Smartphone settings to maximise video quality
Composition rules: rule of thirds, headroom, and framing yourself
Making any space look great on camera — backgrounds and environments
Getting clean audio
Lighting fundamentals: natural light and soft boxes
Simple solo setups
When to use movement and how to use a gimbal
When to upgrade your gear (and what's not worth buying)
On-Camera Confidence
Session 5 — Editing For Retention in Instagram Reels (1:45 to 2:45pm)
You’ll learn:
Pacing your videos for maximum retention
Adding captions, titles, and on-screen text
How to add voiceovers
How to add music and where to get music from
Session 6 — Measuring Sucess (2:45 to 3:15pm)
You’ll learn:
The difference between vanity metrics and business metrics
Watch time, retention rate, and completion rate — what they tell you
Platform-specific analytics: Instagram, LinkedIn, YouTube, TikTok
How to read a retention graph
Tracking conversion from video to enquiry, lead, or sale
Session 7 — Building video into your business (3:30 to 4)
You’ll learn:
Your platform priority — where to focus first based on your business
How to build a batching schedule that works
A 30-day content plan
Accountability partner from the group for your first month
A resource pack to help your first videos
training Breakdown
Session 1 - Building a Video Strategy & Content Ideas (9:15 to 10:15am)
You’ll learn:
Where video fits into your buyer journey at each stage
Defining your audience and what they actually want to watch
How to choose the right platforms for your business type and how often to post
Content formats that perform: educational, behind-the-scenes, testimonial, founder POV
Coming up with ideas consistently — building your own content bank and content system
Session 2 —Scripting For Hooks & Retention (10:15 to 11am)
You’ll learn:
What hooks user attention in the first 1–3 seconds
Visual, text, and audio hook techniques
Scripting formulas that are proven to retain viewers
The 5 line story method
Keeping scripts short and punchy without losing substance
Session 3 - Filming fundamentals on your phone (11am to 1pm)
You’ll learn:
Smartphone settings to maximise video quality
Composition rules: rule of thirds, headroom, and framing yourself
Making any space look great on camera — backgrounds and environments
Getting clean audio
Lighting fundamentals: natural light and soft boxes
Simple solo setups
When to use movement and how to use a gimbal
When to upgrade your gear (and what's not worth buying)
On-Camera Confidence
Session 5 — Editing For Retention in Instagram Reels (1:45 to 2:45pm)
You’ll learn:
Pacing your videos for maximum retention
Adding captions, titles, and on-screen text
How to add voiceovers
How to add music and where to get music from
Session 6 — Measuring Sucess (2:45 to 3:15pm)
You’ll learn:
The difference between vanity metrics and business metrics
Watch time, retention rate, and completion rate — what they tell you
Platform-specific analytics: Instagram, LinkedIn, YouTube, TikTok
How to read a retention graph
Tracking conversion from video to enquiry, lead, or sale
Session 7 — Building video into your business (3:30 to 4)
You’ll learn:
Your platform priority — where to focus first based on your business
How to build a batching schedule that works
A 30-day content plan
Accountability partner from the group for your first month
A resource pack to help your first videos
training Breakdown
Session 1 - Building a Video Strategy & Content Ideas (9:15 to 10:15am)
You’ll learn:
Where video fits into your buyer journey at each stage
Defining your audience and what they actually want to watch
How to choose the right platforms for your business type and how often to post
Content formats that perform: educational, behind-the-scenes, testimonial, founder POV
Coming up with ideas consistently — building your own content bank and content system
Session 2 —Scripting For Hooks & Retention (10:15 to 11am)
You’ll learn:
What hooks user attention in the first 1–3 seconds
Visual, text, and audio hook techniques
Scripting formulas that are proven to retain viewers
The 5 line story method
Keeping scripts short and punchy without losing substance
Session 3 - Filming fundamentals on your phone (11am to 1pm)
You’ll learn:
Smartphone settings to maximise video quality
Composition rules: rule of thirds, headroom, and framing yourself
Making any space look great on camera — backgrounds and environments
Getting clean audio
Lighting fundamentals: natural light and soft boxes
Simple solo setups
When to use movement and how to use a gimbal
When to upgrade your gear (and what's not worth buying)
On-Camera Confidence
Session 5 — Editing For Retention (1:45 to 2:45pm)
You’ll learn:
Pacing your videos for maximum retention
Adding captions, titles, and on-screen text
How to add voiceovers
How to add music and where to get music from
Session 6 — Measuring Sucess (2:45 to 3:15pm)
You’ll learn:
The difference between vanity metrics and business metrics
Watch time, retention rate, and completion rate — what they tell you
Platform-specific analytics: Instagram, LinkedIn, YouTube, TikTok
How to read a retention graph
Tracking conversion from video to enquiry, lead, or sale
Session 7 — Building video into your business (3:30 to 4)
You’ll learn:
Your platform priority — where to focus first based on your business
How to build a batching schedule that works
A 30-day content plan
Accountability partner from the group for your first month
A resource pack to help your first videos
Course Location
Course Location
Meet the trainer
Meet the trainer
Rob is a marketing lead turned videographer and founder of No-Nonsense Digital. After spending a decade working with some of the UK's biggest B2B and B2C brands, he understands the pressure of producing content that actually performs. He applies both marketing strategy and creativity to help businesses create more impactful video content.
